London Wine Fair | Connecting the Drinks Trade

Join 10,000+ drinks trade professionals at the UK's biggest drinks trade event.

Taking place at Olympia Events on 19^th – 21^st May 2025, this progressive fair is your direct route to innovative wines, strategic insights, and unparalleled networking.

Secure your ticket to the drinks trade's most important event.

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The spirits world demands its own spotlight – and we're delivering it. Signature Serve, our premium spirits and mixers show, will debut at the London Wine Fair.

At the helm of this exciting event are our two ambassadors: Millie Milliken, the award-winning drinks and hospitality writer, and Liam Davy, Head of Bars at Hawksmoor Restaurants. Together, they'll bring a wealth of industry experience and will craft content that challenges conventions and ignites new possibilities in the spirits sphere

By uniting the worlds of wine and spirits under one roof, we're reinforcing London Wine Fair's status as the UK's most influential drinks exhibition.

Register to Attend Read More About Signature Serve

Discover Your Next Must-Stock Drinks at London Wine Fair 2025

Navigate the most important event for drinks trade buyers, featuring 400+ premium exhibitors across dedicated zones including:

Esoterica: Exclusive wines from the UK's finest specialist importers
Wines Unearthed: First-time UK importers with breakthrough potential
Drinks Britannia: Cutting-edge home-grown drinks
Mindful Drinking Experience: No and low drinks - essential for all bars, restaurants, pubs and stores

Plus, comprehensive industry sessions, masterclasses and targeted tastings.

London Wine Fair is the pace for discovering, tasting and sourcing the next generation of drinks market innovations.

Read more about LWF 2024

We are committed to constantly improving the value of LWF for both visitors and exhibitors. All visitors and exhibitors will have access to:

Intuitive show planner platform for seamless meeting scheduling
Tailored search functionality to connect with your ideal exhibitors or visitors
Precision-targeted networking opportunities
Bottlebooks - the industry's most advanced digital wine data platform

Plus, exclusive buyer benefits:

Hosted Buyer Programme returning stronger than ever
Concierge Service for 50 top UK buyers

Transforming how professional buyers source, connect, and make strategic purchasing decisions.

2024 Exhibitor List 2024 Essential Planner

I liked the mix of exhibitors (ranging from currently in market to seeking representation), wonderful masterclasses, and exciting awards ceremonies! It's a great way to network, keep up to date on the industry and also develop new partnerships and business.

The Fair has been a huge success again for us at Beyond Wines. We had so many important meetings at The Fair, with more customers and trade luminaries than I can count. We have seen all the major buyers over the last three days, including from: Tesco; Aldi; Sainsbury; Waitrose; Morrisons; Matthew Clark; Molson Coors; Mitchells and Butlers; and LWC Drinks to name just a few. And it is testament to London Wine Fair that they were all gathered in one place over the three days. Why more companies don’t exhibit is beyond me.

It’s the perfect place to pick up on the latest trends, to discover new initiatives and new concepts. New wines, high levels of quality. There’s a lot to learn.

This year’s London Wine Fair has been exceptional. We have had an amazing amount of real quality customers to our stand. Added to which, The Fair has a real sense of innovation and excitement.

All the big players are here today. We’ve had Tesco raving about our wines, we’ve had Sainsbury's over, you name it, it’s just an incredible few days

I liked the mix of exhibitors (ranging from currently in market to seeking representation), wonderful masterclasses, and exciting awards ceremonies! It's a great way to network, keep up to date on the industry and also develop new partnerships and business.

The Fair has been a huge success again for us at Beyond Wines. We had so many important meetings at The Fair, with more customers and trade luminaries than I can count. We have seen all the major buyers over the last three days, including from: Tesco; Aldi; Sainsbury; Waitrose; Morrisons; Matthew Clark; Molson Coors; Mitchells and Butlers; and LWC Drinks to name just a few. And it is testament to London Wine Fair that they were all gathered in one place over the three days. Why more companies don’t exhibit is beyond me.