London Wine Fair | Connecting the Drinks Trade

London Wine Fair & Signature Serve returns to Olympia, London on 18th – 20th May 2026.

Join over 10,000 industry professionals for three days that will define your drinks offering.

This is your direct route to breakthrough drinks, market intelligence, and long-lasting industry connections.

Attend the UK's most influential drinks exhibition and shape the future of your business - register your interest today.

Register your interest in attending

The spirits world demands its own spotlight – and we're delivering it. Following an outstanding debut in 2025, Signature Serve returns in 2026 with even greater impact, showcasing the most exciting developments in premium spirits and mixers.

Our expanded event will once again feature a dedicated theatre space delivering exclusive insights into the emerging trends and techniques shaping the industry's future.

By uniting wine and spirits under one roof, we're solidifying London Wine Fair's position as the UK's most influential drinks exhibition.

Register interest Read More About Signature Serve

Join the most important drinks trade event, delivering direct access to the drinks poised to define the next market cycle. Discover 400+ premium exhibitors across specialised zones, including:

Esoterica: Exclusive wines from the UK's finest specialist importers
Drinks Britannia: Revolutionary home-grown drinks
Mindful Drinking Experience: The no and low portfolio every venue needs
Wines Unearthed: Breakthrough importers making their UK debut

Beyond the trading floor, immerse yourself in expert-led masterclasses, strategic tastings, and insider sessions designed to uncover the next generation of drinks innovations.

See what’s on

We are committed to constantly improving the value of LWF for both visitors and exhibitors. All visitors and exhibitors will have access to:

Intuitive show planner platform for seamless meeting scheduling
Tailored search functionality to connect with your ideal exhibitors or visitors
Precision-targeted networking opportunities
Bottlebooks - the industry's most advanced digital wine data platform

Plus, exclusive buyer benefits:

Hosted Buyer Programme returning stronger than ever
Concierge Service for 50 top UK buyers

Transforming how professional buyers source, connect, and make strategic purchasing decisions.

About the essential planner

This year's London Wine Fair was bustling with a diverse collection of wine - and an increasing number of spirits - producers, importers and buyers. There was a positive atmosphere amid a mood of change, with high quality conversation, new partnerships and plenty of business done. Despite all the noise, the UK remains a global hub for the wine trade. It was fantastic to see such a vibrant gathering of companies big and small and people from all parts of the country, and beyond, under the great glass roof at Olympia.

Hatch have had another hugely successful three days at the London Wine Fair. We loved welcoming so many of our producer partners to join us and as usual, have had an incredibly productive time on our busy stand. We have seen a huge range of quality Indies, Fine Wine Merchants, Regional and National On-trade, National Off-trade and fast-fulfilment customers so in effect we've seen customers from every sector from all across the country.

We had a fantastic three days at LWF, back-to-back meetings with new and existing buyers! Many new business opportunities lined up for the future- we couldn’t be happier with how the show went! Wines from our Spanish Partner Marques Del Atrio were received extremely well and new product launches excited many! We are pleased to represent wineries that offer high quality wines at affordable prices.

The Wines of South African pop-up event at the London Wine Fair is always a great success: so busy with influential press, importers, sommeliers and retail buyers. A quarter of South African wine exports come to the UK so we feel it’s vital to maintain this highly competitive market and London Wine Fair is a brilliant platform to do that.