Connecting the Drinks Trade
In May 2024 London Wine Fair welcomed over 9,000 drinks trade professionals to Olympia Events for the UK's biggest drinks trade event.
This progressive fair was rich with inspirational content, featured outstanding wines to taste from around the world and had an abundance of networking opportunities.
The next edition of the London Wine Fair will be taking place on 19th - 21st May 2025 at Olympia Events.
Sign up to receive our informative e-newsletter and be the first to find out about the exciting plans for the 2025 event.
LIVE EVENT
London Wine Fair 2024 showcased products from over 400 top exhibitors situated in different zones, including Esoterica with exclusive wines showcased by an incredible selection of the UK's finest specialist importers, Wines Unearthed which featured wines that have never been imported into the UK before, Drinks Britannia which had the very best of home-grown drinks and the Mindful Drinking Experience which was a must attend area for every bar, restaurant or store.
Plus, we also had a packed schedule of impactful industry sessions, masterclasses and tastings.
![](/media/5zmjodp5/london-wine-fair-9745.jpg)
London Wine Fair Essential Planner
We are committed to constantly improving the value of LWF for both visitors and exhibitors.
At LWF 2024, all visitors and exhibitors had access to our digital networking and show planner platform, where sessions could be booked, and meetings requested and confirmed based on tailored searches. We also had a new bespoke Hosted Buyer Programme and a full Concierge Service for 50 of the UK’s top buyers.
Plus, all visitors and exhibitors had access to the most intuitive digital wine data platform in the industry - Bottlebooks. Bottlebooks gave visitors the opportunity to discover wine, browse virtual stands by producer, importer, grape type, region and wine name and contact producers to request samples.
A TASTE OF WHAT TO EXPECT
WHAT THE TRADE ARE SAYING...
The Fair has been a huge success again for us at Beyond Wines. We had so many important meetings at The Fair, with more customers and trade luminaries than I can count. We have seen all the major buyers over the last three days, including from: Tesco; Aldi; Sainsbury; Waitrose; Morrisons; Matthew Clark; Molson Coors; Mitchells and Butlers; and LWC Drinks to name just a few. And it is testament to London Wine Fair that they were all gathered in one place over the three days. Why more companies don’t exhibit is beyond me.
It’s the perfect place to pick up on the latest trends, to discover new initiatives and new concepts. New wines, high levels of quality. There’s a lot to learn.
This year’s London Wine Fair has been exceptional. We have had an amazing amount of real quality customers to our stand. Added to which, The Fair has a real sense of innovation and excitement.
All the big players are here today. We’ve had Tesco raving about our wines, we’ve had Sainsbury's over, you name it, it’s just an incredible few days
I liked the mix of exhibitors (ranging from currently in market to seeking representation), wonderful masterclasses, and exciting awards ceremonies! It's a great way to network, keep up to date on the industry and also develop new partnerships and business.