What is circularity, and what is its potential to generate positive impact? This burning question lies at the heart of the upcoming masterclass, "Tech-Infused Vineyards: Tasting Circularity for Winery Prosperity," set to take place at the Education Zone of the London Wine Fair on May 21st at noon. In a world increasingly driven by the imperative of environmental, social and economic stewardship, understanding and implementing circularity in the wine industry is not just about sustainability; it's about securing a prosperous future for wineries worldwide.
This masterclass offers a unique opportunity to delve into the intricacies of data-driven circularity, exploring real-world challenges and opportunities across various facets of winery operations. Led by esteemed experts in the field, including Luis Lancos, a visionary IT leader with a background in AI, and Marta Juega PhD, a positive impact strategy expert and Emma Rix, sustainability expert and Wine GB. Attendees will gain valuable insights into harnessing technology for positive impact within the wine industry.
At the heart of the discussion lies the Positive Impact Concept (PI Concept), an innovative online analytics tool designed to measure circularity within the wine business. PI Concept represents a paradigm shift in sustainability practices by leveraging data to understand and optimise the circularity of winery operations. Developed by Marta Juega PhD, Head of Positive Impact at Alliance Wine, PI Concept offers a holistic approach to crafting bespoke positive impact strategies for wineries worldwide.
PI Concept doesn't just stop at measuring circularity; it revolutionises sustainability practices by digitalising them, providing actionable guidance for wine business to enhance their positive impact strategy. By leveraging data and technology, PI Concept enables wineries to understand their immediate and wider growing environment, creating opportunities for growth and innovation.
During the masterclass, attendees will explore various impact areas where circularity can be leveraged for winery prosperity. From optimising facilities and viticulture practices to streamlining winemaking processes and enhancing packaging and distribution strategies, the masterclass will provide practical insights into overcoming real-world challenges in implementing circular practices.
Moderated by Bradley Horne (@winetimelondon), the masterclass promises to be an engaging and enlightening session, offering attendees the opportunity to learn from industry leaders and participate in thought-provoking discussions.
Join in to get a glimpse into the future of winery operations, where data-driven circularity and technology converge to create positive impact. Our discussion will help you to gain valuable insights and contribute to the collective effort towards a more sustainable and prosperous wine industry.
Positive Impact Concept:
Positive Impact Concept (PI Concept) is an online analytics tool developed by Marta Juega PhD, Head of Positive Impact at Alliance Wine. Leveraging Marta's expertise in wine science, chemical engineering, and sustainability strategy, PI Concept aims to revolutionise circular practices in the wine industry by providing actionable guidance for wine business to enhance their positive impact strategy. With a focus on key pillars such as process, nature, people, growth, and responsible alliances, PI Concept empowers wineries to align their operations with environmental and social responsibility while ensuring continued growth and prosperity.
